City of Sterling Heights

Innovating Business Economic Impact 2017

Project Goals

Sterling Heights is a dynamic and innovative city focused on embracing community, accelerating businesses, and creating a high quality of life for the public. Sterling Heights’ economic development leadership team works to ensure that the city continues to thrive as an ideal place to work and live in Michigan.

In order to show the success of the city at large, the leadership team decided that an economic impact campaign needed to be developed. The campaign would highlight specific individuals and their companies to emphasize the economic prosperity in Sterling Heights.

 

Our Solution

Upon meeting with the Sterling Heights team, we put together a creative marketing strategy that defined Sterling Heights as the innovative and vibrant city it is. From collecting and prioritizing information, to creating great content, each phase of the strategy was vital to the success of the campaign.

As our plan progressed, we worked with numerous Sterling Heights community members which allowed our team to get a firm grasp on the economic success of the city. With this knowledge, we were able to create thoughtful stories that were built into the economic impact report and video.

Deliverables

  • Economic Impact Report 2017
  • Economic Impact Video 2017
  • Individual & Company Video Profiles
  • Long Form Blogs
  • Professional Photography
  • Infographics
  • Social Media Short Videos
  • Stylized EMSI Data Report
  • Digital Presentation
  • Professional Writing
  • Storyboarding
  • Research and Data Collection
  • Script Writing
  • Video Production/Finalization

Results

Sterling Heights had a vision, and our team made that vision a reality. Through a series of deliverables, we were able to help the community, state, and national investors understand the amazing economic undertakings that are happening every day in the City of Sterling Heights.

The capstone of the Sterling Heights project, Innovating Business Economic Impact Report 2017, was unveiled as Mayor Taylor’s keynote presentation at the State of the City. The Sterling Heights Economic Impact Video was also shown, providing the guests with a realistic experience of what it’s like to work and live in Sterling Heights.

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