Hell Saloon

Website Design & Brand Development

The Client

The Hell Saloon of Hell, Michigan, which opened early summer of 2016, can be described as a family-friendly biker bar. They bring globally influenced cuisine to a funky and fun environment. Every inch of the building was designed with a specific style in mind, so they needed an online presence and print materials to match.

The Solution

As part of our branding strategy, we developed several character and logo designs based on styles that the intended audience would appreciate. We created numerous revisions to get the look and feel that would best represent our client, and would best appeal to their customer base. One of the most important aspects of this was to maintain brand consistency across all projects. Additionally, we set up social media accounts, designed the menu, and made sure we communicated with our client every step of the way.

The Challenge

Hell Saloon asked us to help create their brand from the ground up. They knew the experience they wanted their customers to have, but needed help realizing it.

Several deliverables were requested: a website, business cards, and two custom illustrated characters.

The Outcome

Hell Saloon had a successful opening weekend, due in part to the successful launch of their website and social media campaign. The branding & marketing tools provided by our team created a strong foundation for Hell Saloon to create and maintain business going into the future.




Website Design

Month Turnaround

Beers Sold Opening Week

A Successful Brand Launch & Opening Weekend

Happy Customers

Hell Saloon boasts excellent reviews on Facebook, and is filled to capacity on Saturday nights.

Consistent Design

We were able to make the logo, website, menu, and social media accounts consistent with the overall feeling and brand of the bar.


We enabled Hell Saloon to use our mascot & logo designs to create a wide range of t-shirts, koozies, hats, & other paraphernalia.

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