Innovate Mound

Identity & Website Development

The Client

Innovate Mound is an initiative led by the City of Sterling Heights, the City of Warren, and Macomb County. Together with business stakeholders, Innovate Mound is working toward an improved Mound Road corridor by way of Federal funding.

The Challenge

With no community awareness, Innovate Mound needed to establish support for its project before it would be competitive for Federal funding. Bringing together business stakeholders for a formal project kick-off meeting on short notice also presented a challenge.

The Process

With only six weeks to prepare and promote, the team had three large goals to achieve: develop a brand, build a website, and plan a meeting for 100 attendees. The brand was quickly established to be modern with a touch of tech that exemplifies the smart technology Innovate Mound wants to incorporate into the redesigned corridor. The website was built to be simple yet informative, using available project renderings and stakeholder meeting details.

Last but not least, the meeting was hosted at a banquet center that would allow for a professional environment, networking, and room for media attendees to capture the key points and conduct private interviews.

The Outcome

Thanks to collaboration and dedication to the timeline, we were able to develop a robust and professional brand, generate interest in the project, and provide follow up documentation to the client to include with their funding applications. Most importantly, the event exceeded all expectations and garnered support that will hopefully lead to a successful grant acquisition.

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