What is a Hoyden?
Hoyden Creative was not named after someone’s dead aunt or a small town in the Midwest. It was a carefully selected word based on the attitude that we want have: boisterous. We want to be noticed, heard, and unforgettable (and we apply this same enthusiasm to our clients).
Oh, and the term applies to females, which the founders are, and therefore it made perfect sense.
What makes us different?Life is too short to feel like no one is paying attention to you – that’s why we engage with you to listen to your goals, ideas, and alternately, to hear your pain points. It takes time and effort to go through this step but helps you feel that you are not blindly dumping resources into a marketing solution. We see ourselves as joining your team and working together toward your success. We believe this sets us apart from our competitors in a big way.
Founder, Chief Executive Officer
Sarah’s diverse marketing and communications background includes working with government, non-profit, and Fortune 500 companies. Her passion is helping people connect through clear messaging, consistent branding, and memorable experiences. Sarah earned her BS in Scientific and Technical Communications from Michigan Technological University and her MBA from Florida Atlantic University.
- Hula Hoops 93%
- Word Nerd Humor 97%
- Tacos 100%
Founder, Chief Business Officer
Molly loves developing brands for startups, improving the marketing of second stage companies, designing just about anything, and teaching small business owners how to improve their strategy for increased sales and growth. She particularly enjoys sharing ideas that make others have a lightbulb moment. She earned her BA from Siena Heights University.
- More Cowbell 100%
- Pumpkin Farming 85%
- Class Clown 100%
Jennifer loves helping organizations creatively meet their business goals while getting their best return on investment. She has developed marketing strategies, managed marketing programs, and worked with multi-million dollar budgets. Jennifer received her BA in Communications from Spring Arbor University.
In her free time, she enjoys coaching volleyball, cheerleading, and gymnastics.
- Legit Boss 90%
- Sassypants 95%
- Hamilton Lyrics 100%
Creative DirectorAlex has been interested in art and design from an early age, and believes that good design helps make the world a better place (which is why she fits in so well here!) Her alternate super-hero self would be a vigilante designer, replacing bad logos under the cover of night – POW! She is a self-proclaimed knitting machine and enjoys craft beer, camping, weightlifting, disc-golf and consuming vast amounts of science fiction media.
- Backpacking 90%
- Petting Cats 100%
- Drinking Coffee 95%
Client Relations Director
Elizabeth is an accomplished educator with over 14 years of experience in sales, marketing and business education. She is a highly competitive, organized and productive professional. Elizabeth focuses on strong communication, building relationships, and having a positive impact on people’s lives.
- Boy Mom 100%
- Reality Television Fan 85%
- Foodie 90%
Rik’s been involved with Web site design since the buzzwords were “Microsoft Frontpage” and “tables inside of tables” to create Web pages. Currently he is pushing the boundaries of WordPress as a content management system, watching email adopt responsive design features, and finding the best way to fit desktop sites onto both mobile phones and large televisions. In his off hours, Rik invests time remodeling his home or spending time with his wife and three children.
- SmartCar 93%
- Harry Potter Trivia 96%
- Zombie Apocalypse Survival Plan 100%
Marketing & Communications Specialist
Ellyn has always had a passion for anything and everything communication. She loves the field she chose because it allows her to be creative. She believes that all writing should be creative; no matter the topic, there’s a way to make it fun and exciting.
In her free time, she can be found watching sports (especially hockey) and eating sushi. She enjoys endlessly scrolling through Pinterest and an occasional rom-com.
- Eating Sushi 100%
- Crazy Cat Lady 93%
- Hockey Fan 95%
Amanda puts to work the “less is more” theory with her natural talent for creating a crisp, simple, and clean look. She has both a BA in Graphic Design and in Fine Arts from Huntington University, which gives her a well-rounded foundation for thoughtful design, quality craftsmanship, and an eye for balance. When not creating art, she enjoys spending time with her husband and two boys.
- Detail Police 100%
- Trampoline Aficionado 92%
- Color Scheme Snob 88%
Doing things better often means doing them different. We help clients embrace change.
We take into account our clients’ budget and resources when we provide a creative solution package.
The value of listening is underestimated by so many people, but not us. Let’s hear what you have to say.
There is no away around it: we take our work seriously but have fun doing it. Laughter goes into all projects.