What is a Hoyden?
Hoyden Creative was not named after someone’s dead aunt or a small town in the Midwest. It was a carefully selected word based on the attitude that we want have: boisterous. We want to be noticed, heard, and unforgettable (and we apply this same enthusiasm to our clients).
Oh, and the term applies to females, which the founders are, and therefore it made perfect sense.
What makes us different?Life is too short to feel like no one is paying attention to you – that’s why we engage with you to listen to your goals, ideas, and alternately, to hear your pain points. It takes time and effort to go through this step but helps you feel that you are not blindly dumping resources into a marketing solution. We see ourselves as joining your team and working together toward your success. We believe this sets us apart from our competitors in a big way.
Founder, Chief Executive Officer
Sarah’s diverse marketing and communications background includes working with government, non-profit, and Fortune 500 companies. Her passion is helping people connect through clear messaging, consistent branding, and memorable experiences. Sarah earned her BS in Scientific and Technical Communications from Michigan Technological University and her MBA from Florida Atlantic University.
- Hula Hoops 93%
- Word Nerd Humor 97%
- Tacos 100%
Founder, Chief Creative Officer
Molly loves developing brands for startups, improving the marketing of second stage companies, designing just about anything, and teaching small business owners how to improve their strategy for increased sales and growth. She particularly enjoys sharing ideas that make others have a lightbulb moment. She earned her BA from Siena Heights University.
- More Cowbell 100%
- Pumpkin Farming 85%
- Class Clown 100%
Jennifer loves helping organizations creatively meet their business goals while getting their best return on investment. She has developed marketing strategies, managed marketing programs, and worked with multi-million dollar budgets. Jennifer received her BA in Communications from Spring Arbor University.
In her free time, she enjoys coaching volleyball, cheerleading, and gymnastics.
- Legit Boss 90%
- Sassypants 95%
- Hamilton Lyrics 100%
Client Relations Director
Elizabeth is an accomplished educator with over 14 years of experience in sales, marketing and business education. She is a highly competitive, organized and productive professional. Elizabeth focuses on strong communication, building relationships, and having a positive impact on people’s lives.
- Boy Mom 100%
- Reality Television Fan 85%
- Foodie 90%
As Hoyden’s operations director, Rik works tirelessly to keep projects on scope, budgets on target, and to bring order to projects large and small. To Rik, the most satisfying part of his work is seeing a program come together to provide positive results for our clients. He received his Bachelor of Fine Arts in Graphic Communications from Northern Michigan University.
- SmartCar 93%
- Harry Potter Trivia 96%
- Zombie Apocalypse Survival Plan 100%
Marketing and Communications Specialist
Paige loves to work with all aspects of marketing. She chose to pursue marketing because it allows her to apply a creative mindset to multiple platforms. She aspires to expand her knowledge of social media marketing and graphic design skills by helping clients develop and maintain brand strategy. Paige moved from Canada to play hockey and study marketing at Adrian College. Her love for athletics goes hand-in-hand with her love for Tim Horton’s and candy.
- Eh 100%
- Sour Patch Kids 98%
- Instagram 95%
Doing things better often means doing them differently. We help clients embrace change.
We take into account our clients’ budget and resources when we provide a creative solution.
The value of listening is underestimated by so many people, but not us. Let’s hear what you have to say.
There is no away around it: we take our work seriously but have fun doing it. Laughter goes into all projects.